Infloormation

Linoleum flooring is one of the most resilient flooring options available today. Linoleum became popular during the World War II because of its affordability. But it slowly faded out of limelight because of many shortcomings.  Today, linoleum is enjoying a revival in the world of flooring because of many innovations and technological improvements, and most of all, because of its environment friendly nature. Linoleum flooring requires natural ingredients to produce, which are easily renewable.

Apart from the classic retro look of the linoleum flooring, there are many contemporary designs, patterns and colors available. They are not available in many trendy and bright colors, and several graphic patterns to suit your taste. These latest additions to the world of linoleum flooring were unimaginable before. For example, nowadays color such as firebird red, oak brown, silver grey and bamboo tan are available in Linoleum to adorn your floors. In the retro section, Linoleum flooring also provided in marble patterns. Also these days, people prefer the warm earthly tones of Linoleum flooring, reminding them of its organic properties.

There is sufficient reason to say that linoleum flooring is in vogue again because of these new advancements in design and durability. Linoleum flooring can last for decades if maintained properly. Since they are resilient, linoleum floors are comfortable to stand on for long periods of time; for example in the kitchen. Also they are water resistant, so can be used in bathrooms.

Go for linoleum flooring if you are a friend of the environment, and you want a durable floor at a reasonable cost.

At Pierce Flooring, we want to make sure that our customers and readers are kept up to date on flooring industry news and happenings. Below is the latest from Armstrong.

On the 100th anniversary of Armstrong linoleum’s introduction to North America, Armstrong introduces an expanded color line of five patterns and 126 colors of linoleum flooring, combining the timeless beauty of its most sustainable product with the superior performance of its exclusive NATURCote™ UV-cured, low-maintenance coating. All colors are designed in a new, organized tonal step system trademarked as Color Continuum™, which unites hue, value and chroma.

More than a century ago, Armstrong ceased discarding post-industrial cork waste and began recycling it – first into corkboard insulation, and soon afterwards into the green product on which its modern flooring business was built: linoleum. Armstrong® linoleum is still made of the same renewable raw ingredients, including cork powder, linseed oil, limestone, organic pigments and jute backing. Armstrong’s line of linoleum has expanded by more than 50%, with MARMORETTE™, LINORETTE™, COLORETTE™, GRANETTE™ and UNI WALTON™ coming together as a collection of inspiring choices.

Armstrong linoleum is a sound choice that supports the U.S. Green Building Council’s Leadership in Energy & Environmental Design (LEED) building rating system. It contributes to three LEED® Credits: MR6.0 (Rapidly Renewable Resources—linoleum contains 36% rapidly renewable content); MR4.1 and MR4.2 (Recycled Content – 10% & 20% post-consumer + ½ pre-consumer) and also is compliant with EQ4.3 (Indoor Air Quality). It is independently tested and certified as a low-emitting product under the FloorScore™ program and is compliant with California Section 01350 for low VOC emissions, recognized as the strictest in the country. NEOCON Booth # 7-4042

For more information on Armstrong linoleum, visit http://www.armstrong.com/commflooringna/.